Augustin Friedel is responsible for the intermodality strategy at Volkswagen Passenger Cars. Intermodality services at Volkswagen are defined as customer centric offerings in the three segments of Vehicle on Demand (VoD), Mobility on Demand (MoD) and Logistics. On the agenda are topics like car sharing, micro mobility, ride hailing or shuttle services.

Before joining Volkswagen, Augustin was responsible for building and developing several MoD (e.g. Uber, ioki) and logistics (e.g. ZipJet) services in European cities. He is the founder of the online mobility magazine GetMobility, which was acquired by Deutsche Bahn in 2018. He has a Dipl.-Ing. degree in Mechanical Engineering from Technische Universität München (TUM) and spent some time at the Massachusetts Institute of Technology (MIT).